In 2004, the company’s pioneering founders recognised the need and saw the opportunity for a simple and cost effective mobile platform - a virtual store - which allows consumers in the developing world to purchase products and services through their existing credit accounts at retail stores using their mobile phones. The company’s initial focus was to supply airtime, content and value added services to the public through various credit providers, enabling them to extend their customer offering and maximise credit convenience. Since then, the team of professional specialists at RMCS has developed the business into South Africa’s largest independent credit retailer offering customers a complete IT and business solution. Our current virtual retail market share is worth R50 billion annually in South Africa and with a potential market of 18 million customers, visionary credit retailers are quick to partner with RMCS and benefit from our simple, streamlined and value added mobile offering. Besides successful implementations with clients locally, most notably the Edcon Group, RMCS is pursuing international interest from Brazil, Australia, Chile and Indonesia. RMCS has developed a world-first model integrating retailers’ credit facilities with RMCS’s systems, providing full functionality and support through seamless integration and sophisticated call centre services. We customise credit control by structuring and segmenting existing credit availability, offering appropriate capacity and managed costs for customers which reduce retailers’ risk. RMCS’s complete IT and business solution simplifies and streamlines functions including: