The company BulkSMS.com is a leading wireless application service provider offering two-way SMS messaging services. BulkSMS.com was one of the first commercial web based SMS messaging platforms to be launched globally. The company was launched in 2000 and is headquartered in Cape Town, South Africa. The founders of BulkSMS.com first began using SMS in 1997 to send weather updates to clients. They soon realised that the service had broader application for business communications. BulkSMS.com provides application-to-person (A2P) messaging services to large and small businesses, public benefit organisations, and individuals. These include